You've built a strong career. But something feels off.
You're not in crisis. You're just quietly misaligned. And you know it.
You've put in the years. You know CPG. You've delivered results in Sales, RGM, or Trade Marketing.
On paper, everything looks fine.
But you're performing on autopilot. The role stopped challenging you. You're watching opportunities go to people with less experience. And every Sunday, the dread comes back.
You are applying and all you hear is silence or rejections. And you feel stuck like never before.
If any of that sounds familiar, this program is for you.
THE ROAD PROGRAM™
A 90-day 1:1 coaching program for mid-career CPG professionals in North America ready to land a $150K+ role with clarity, confidence, and a strategy that works.
Built on 4 phases:
Roots: Get clear on who you are, what you want, and where you're going
Own: Build a career story that makes the right people stop and pay attention
Act: Execute a targeted outreach strategy that opens doors + Interview with confidence
Deal: Negotiate an offer that reflects your worth
WHO THIS IS FOR:
10 to 20 years of experience in CPG Sales, RGM, Trade Marketing, or Cat Man
Feeling overqualified, undervalued, or invisible in your current role
Done sending applications into the void and hearing nothing back
Ready to stop waiting and start moving
One destination. 3 ways to get there.
Whether you're just getting started or ready to go all in, there's a clear next step for where you are right now.
The ROAD Program
8 sessions, full partnership. 90 days. 4 phases.
1 outcome: landing the role you actually want.
Built for mid to senior career professionals who are done applying into a void, and ready to move with a clear strategy and someone who has done it themselves.
What's included:
Full workbook, done with you.
Full resume and LinkedIn overhaul
8 x 45-minute 1:1 coaching sessions
Outreach system with accountability tracker
Mock Interview and negotiation coaching
Access to Elie's CPG network in Canada
We stay with you until you land
Best for: Mid-career CPG professionals in Sales, RGM, Trade Marketing, or Category Management who are getting zero interviews or plenty of interviews but no offers, and are ready to land a $150K+ role in 90 days.
The ROAD Guarantee:
Complete the program and do the work. If you don't land, coaching continues for 2 more months, conditions apply. If your new salary doesn't cover the program fee, you get the difference back.
The Fast Track
4 sessions of coaching (over 2 months)
You are good at interviews but your CV or LinkedIn are not getting any traction.
4 focused sessions over 30 to 45 days. We build your career story, sharpen your outreach, and get you market-ready fast. .
What's included:
Full workbook, partially DIY
Full resume rewrite, achievement-focused and CPG-specific
4 x 45-minute 1:1 coaching sessions
Career story and positioning built for CPG
Targeted outreach strategy and hit list
Email and DM support between sessions
Intro to interview prep, negotiation
Best for: CPG professionals who are good in interviews but can't get in the room. Your resume isn't landing you calls and recruiters aren't finding you. This fixes that.
Resume + LinkedIn Optimization
$799 full package / $499 resume only
Your experience is strong. Your documents aren't showing it.
This is a done-for-you overhaul of your resume and LinkedIn profile, built specifically for the North American market. No templates. No generic rewrites. Every line written to get attention from the right hiring managers.
What's included:
Partial workbook (R & O phases)
Full resume rewrite, achievement-focused and CPG-specific
LinkedIn profile overhaul, headline to featured section
Optimized for keywords and recruiter search
Delivered within 5 business days
Best for: professionals who need stronger tools before they start outreaching.
Questions before getting started? Get in touch.